WHO ARE WE?
Iconic British brand ghd, is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!
Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world.
A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.
Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform the lives of women via the power of a good hair day!
ROLE OVERVIEW
We are looking for a Sr. Director of Digital, you will have a high impact on the growth of ghd (good hair day) in North America. At least 8-10 years’ experience in Ecommerce and Digital field and familiar with a variety of the field's concepts, practices, and procedures. Experience with launching and managing brands on owned brand ecommerce sites. Amazon and other Ecomplatforms / Retailers.com. Experience with data analytics tools – Google Analytics, Tableau, etc. Must be a Team player with strong interpersonal and leadership skills and the ability to organize, prioritize, multi-task and work in a fast-paced environment. Excellent written and verbal communication skills, plus strong technology skills. Beauty experience is a plus.
JOB ROLE AND RESPONSIBILITIES
- Executive lead responsible for driving profitable growth across all North American digital channels (.com, Amazon, e-tailers).
- Responsible for the overall strategy, marketing calendar and promotions strategy for ghdhair.com
- Responsible to oversee the advertising strategy and promotional activities for Amazon US &Canada
- Responsible for growth of the specialty ecommerce pureplay partners – nurturing relationships, pitching new launches, activating campaigns, etc.
- Own B2B growth targets and responsible for nurturing relationships with retail partners & buyers.
- Work closely with C-Suite to define companyobjectives and digitalstrategy, translating KPIs into profitable companygrowth.
- Drive consistent brand tone & messaging across all digital vehicles
- Manage the ghdhair.com SEO strategy
- Define and make strategic choices between .com& Amazon paid media budgets
- Drive the creation of all digital content for web, paid social, influencer marketing, affiliates and email
- You will also collaborate with the Marketing team to help amplify the brand through best in class creative and brand awareness initiatives.
- You will also work hand in hand with the global team in the UK to support initiatives that drive sales and loyalty. You will be responsible for the creation of content that drives a personalized, relevant experience to our audience.
- Ideal candidates will have robust copy-writing skills, analytical skills, and a passion for driving brand awareness and customer engagement.
- Responsible for overall customer acquisition and retention strategy
- Experience managing DTC business and Amazon business
- Experience managing retail partners and pure play partners is a plus
- Strong analytical skills
- Responsible for overseeing inventory and demand strategy for all digital channels.
- Responsible for reporting on monthly sales estimates and achieving sales targets across all digital channels
- Develop, execute, and optimize ghd’s brand marketing strategy with the goal of increased brand awareness and consideration
- Oversee at a high level all media budgets, forecasts, and reporting at channel level for traffic, revenue, spend, ROI, CPA and other performance KPIs
- Work with digital team members to localize creative digital assets to support brand acquisition and drive conversions across digital advertising channels in line with global creative toolkits
- Works with multiple departments globally and locally to ensure the operational infrastructure is in place to deliver from digital & ecommerce brand strategy, website development through to fulfilment and customer service.
- Develops and implements the strategic online marketing plan for the organization aligned with overall Brand Marketing Plans to drive brand awareness and deliver ecommerce sales.
- Own and manage the digital customer experience
- Manages delivery of the annual budget and ensures weekly, monthly, and annual reporting on sales and digital spend against budget.
- Oversee overall digital ecosystem for the brand as it relates to acquisition, retention, and sales driving initiatives – ghdhair.com, Amazon and retail partner.com sites
- Observes changes to the online marketplace and industry and adjusts marketing plan accordingly, by analyzing, reviewing, recommending, and building strategic and tactical changes that drive business profitability.
SKILLS & QUALIFICATIONS
- Team-player, hard-working, organized, and goal-oriented
- Strong project management, attention to detail, and a no-task-too-small mentality
- Minimum 5-7 years of experience managing new customer acquisition strategies with a focus on driving traffic to online channels.
- Minimum 5-7 years of CRM experience within an e-commerce/D2C environment
- Experience in optimizing Performance Marketing strategies and campaigns across Search, Affiliate, Retargeting, Paid Social, Programmatic, and SEO channels to maximize ROI
- Experience in content creation for digital channels
- Proven ability to grow customer email databases and increase engagement
- Hands-on experience with ESPs – building emails, scheduling deployment, A/B testing, content creation, etc.
- Experience with email segmentation and customer journey planning
- Previous experience creating successful retention, loyalty, and lifecycle marketing campaigns
- Experience in Paid Search and managing a digital agency.
- Strong experience in Google Shopping Ads and/or Comparison-Shopping Service (CSS)
- Experience with Test-and-Learn approach to drive channel performance
- Proven ability to grow affiliate programs and relationships via robust promotional calendars and creative strategies to incentivize and reward partners
- Experience in driving growth in SEO, implementing localized onsite/ offsite strategies and best practice
- Experience with data analytics tools such as Google Analytics 360 or similar analytic tools with a strong ability to drive actionable insights
- Excellent analytical skills, with a strong understanding of account performance and high proficiency in Excel
- Basic experience in Adobe Photoshop and HTML (desirable)
- Experience with programmatic and OTT advertising (desirable)
- Experience in Beauty and/or premium retail a plus
WHY JOIN US?
We value a diverse and inclusive workplace, and we welcome people of different backgrounds, experiences, skills, and perspectives. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the team is happy and healthy. Here are the benefits we offer our team:
- Medical, Dental and Vision Insurance Premium is covered 100% by ghd North America for employees and 100% for dependents
- Life, LTD (Long term disability) and AD&D (Accidental Death & Dismemberment) is covered 100% by GHD North America
- Personal days on your birthday and work anniversary
- Office closed Christmas-New Year
- Hybrid Work Model
- Summer Fridays
- Wellness/Fitness Reimbursement
- Cell phone Reimbursement
- Gratis and 50% off ghd product discount and 30% off all Wella and OPI products
- Quarterly employee activities to foster company values
We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison, to internal incumbents currently in similar roles.
NOTICES
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email HR@ghdhairusa.com. This email account will not respond to inquiries regarding the status of a candidate’s application.
[For CA located postings ONLY]: Qualified Applicants with arrestor conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.
